It was the early 1970s when a young Roberto Roda began to realize that accessories were not only his work, but also his true passion. Just a few years later, in 1988, he founded the Mirage Group, a company specialized in fashion and sports accessories. A pioneer in product importation, he quickly expanded the company’s distribution network throughout the entire country, making it one of the leading players in the sector. Mirage products tell a story of research, innovation, and tradition.

The creativity of our style department, constantly searching for new trends and attentive to market demands, gives life to original, high-quality collections. In 2000, Paola and Fabio Roda, the founder’s children, took over the company and launched an international expansion plan that would lead the group to grow beyond Italy.
The goal of our founder was to meet the needs of different market segments, which is why four distinct brands were created over the years: Mess, Hat You, Jail Jam, and Granadilla.
Mirage tells a story of strong family experience—one we are still eager to share, cherishing the knowledge of the past while looking toward the innovation of the future.