ABOUT

MIRAGE

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Creativity
and Research

We look. We travel. We explore. We dedicate time to observing the world around us, studying styles, materials, and new trends. This is what fuels our creativity and guides us in creating contemporary, original products that meet the needs of the market.

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Tradition
and Innovation

Tradition is our starting point, and innovation is our drive toward the future. In this dynamic balance of values and visions, we constantly renew our proposals and processes. A continuous dialogue between past, present, and future, allowing us to remain competitive and at the forefront.

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Sustainability
and Future

To innovate also means to take responsibility. This is why we pay close attention to sustainability, committing to reduce our environmental impact. Clean energy, waste reduction, and eco-friendly materials are an integral part of our vision, shaping a more conscious future.

Our Mission

We have been identifying and interpreting fashion and lifestyle trends for over 30 years. Our mission is to offer products that align with the latest trends. We have brought together different styles in one place and focused on providing a wide variety of fashionable items, created through the creativity and expertise of our design department. Our goal is to meet our customers’ needs by creating a unique and enjoyable shopping experience, thanks especially to the many services we offer.

Our Vision

Our four brands cover every need: from the elegant and refined spirit of Granadilla, to the casual-fashion and trendy style of Hat You and Mess, up to the urban outdoor attitude of Jail Jam. We are already a reliable partner in Italy and much of Europe, but we aim to keep expanding and increasing our presence both online and offline, while maintaining a strong relationship with our customers.

Increase our online and offline presence

Strong relationship with our customers

Tradition that inspires. Innovation that
sets us apart.

Uniqueness and Services

Discover our services designed to support you at 360°: experience, reliability, and innovation by your side — from product selection to after-sales support, in Italy and abroad.

5,000 sqm of headquarters and showroom, where you can find thousands of fashionable products at competitive prices.

Outstanding know-how: over 30 years of experience.

Market leader in fashion and sports accessories.

An Italian company with a sales network across the entire national territory.

Foreign distributors in: Spain, France, Switzerland, Austria, Norway, Finland, Poland, Czech Republic, the Netherlands, and the UK.

Product customization service: we take care of every detail and place great importance on building a relationship of trust with our customers, welcoming them into our big family, listening to them, and supporting them even after the purchase.

Stock service with restocking within 72 hours.

Personalized consulting aimed at recommending the items best suited to the point of sale and improving sales.

Order confirmation in PDF format (with item images) and in XLS, including all the information useful for the customer.

Our Story

Do you want to learn about the origins and evolution of our company?